Trending PR Campaigns
Ryan Serhant’s AI Social Doppelgänger
Real-estate entrepreneur Ryan Serhant has partnered with AI startup HeyGen to create an avatar that will post daily videos across Instagram, TikTok and X for at least a year. The hook is a familiar media personality using an AI double to share his accumulated advice more often, while he and his team review each video.
Why it worked: A celebrity pledging a concrete, year-long daily output via an AI clone created a measurable, first-of-its-kind scale story with stakes.
The lesson: Consider announcing a time-bound, high-frequency commitment powered by a novel tool, with clear metrics and human oversight, not just a launch.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| variety.com | ‘Owning Manhattan’ Star Ryan Serhant Links With AI Startup HeyGen to Generate Social Media Avatar for Content (EXCLUSIVE) | Thursday 8th October, 2026 |
| prnewswire.com | Ryan Serhant Partners with HeyGen to Turn His Own Face and Voice Into a Daily Content Engine | Thursday 8th October, 2026 |
| morningstar.com | Ryan Serhant Partners with HeyGen to Turn His Own Face and Voice Into a Daily Content Engine | Morningstar | Thursday 8th October, 2026 |
| housingwire.com | Ryan Serhant: AI avatars could give agents more time to sell | Tuesday 13th October, 2026 |