Trending PR Campaigns
Wicker’s One-Night-Only 4DX Screening
After fans joked online about wanting an immersive version of the horny comedy Wicker, its producers announced a one-night-only 4DX screening. The motion-seat format gives the jokes a real-world hook, while the campaign teases just how far the screening will take the film’s suggestive energy.
Why it worked: It converted a thirsty meme into a time-boxed stunt—one-night 4DX—creating urgency, a headline-friendly angle, and built-in social proof.
The lesson: Consider turning a viral in-joke into a limited, physical experience with a hard date and RSVP cap to force coverage.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| filmofilia.com | Wicker Sets October 28 One-Night 4DX Event | Wednesday 7th October, 2026 |
| hollywoodreporter.com | Alexander Skarsgard's Wicker Gets Immersive With 4DX Screening Event | Wednesday 7th October, 2026 |
| mashable.com | ‘Wicker’ is getting a 4DX screening. The internet’s imagination is running wild. | Thursday 8th October, 2026 |
| avclub.com | Wicker producers call internet's extremely horny bluff with "one night only" 4DX screening | Thursday 8th October, 2026 |
| screenrant.com | Alexander Skarsgård's New Fantasy Movie Is Officially Getting A Rare Special Release For One Night Only | Sunday 11th October, 2026 |
| filmofilia.com | Wicker Extends Its Sold-Out 4DX Run to November 4 | Wednesday 28th October, 2026 |
| cinemablend.com | The Internet Has Wild Thoughts On Wicker Being Screened In 4DX, And I Can’t Get Enough | Friday 30th October, 2026 |
| rollingstone.com | ‘How Are You Supposed to Have Sex with a Wicker Dick? I Wanted to See’ | Wednesday 4th November, 2026 |