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The Nutcracker in Shared Reality

PR Campaign
Tuesday 6th October, 2026

Cosm and New York City Ballet filmed George Balanchine’s The Nutcracker for Cosm’s giant LED domes, bringing the production to venues in four US cities. The hook is a chance to experience the ballet from new, onstage perspectives, beyond the usual theatre audience.

Why it worked: It fused a seasonal staple with a first-time medium—87‑foot, 12K domes—promising exclusive onstage vantage points and nationwide access beyond Lincoln Center.

The lesson: Consider reframing a beloved annual ritual through a never-before-used format, with a clear date-bound rollout and a concrete, exclusive POV.

Cosm New York City Ballet
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