Trending PR Campaigns
Whatnot Liveplex at NYCC
At New York Comic Con, Whatnot and Mass Appeal created the Whatnot Liveplex, a hip-hop collectibles showcase featuring fashion, art, auctions and exclusive items. The event was livestreamed through Beyond the Con, turning a convention-floor experience into a live-shopping showcase for audiences beyond the venue.
Why it worked: They hijacked a huge cultural moment (NYCC) with a real-time commerce stunt—exclusive drops and auctions—creating urgency journalists can peg to the event calendar.
The lesson: Consider piggybacking on a tentpole event with timed, limited releases streamed live; give editors a clear date, countdown, and exclusives.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| flushthefashion.com | Whatnot Takes Live Shopping to NYCC in Latest Showcase of its Growing Influence | Flush the Fashion | Wednesday 7th October, 2026 |