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Creative Labs: The King and Elton John Back Young Talent

PR Campaign
Wednesday 7th October, 2026

The King’s Trust and Apple launched Creative Labs, a programme to help young people build skills and explore careers in the creative industries. To introduce it, King Charles III and Elton John watched 22-year-old singer-songwriter Skye Newman perform alongside Apple chief Tim Cook, turning the launch into a star-studded front-row moment that highlighted the talent the programme aims to support.

Why it worked: It hijacked a royal diary moment with an A‑list co‑sign and Apple venue, creating a hard news peg plus irresistible photo‑op.

The lesson: Consider launching your thing via a live demo judged by unexpected powerbrokers, so media get a clear news hook and killer visuals.

The King’s Trust Apple
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