Trending PR Campaigns
Ian Rush’s NINE Whisky
Penderyn Distillery teamed up with Welsh football legend Ian Rush to create NINE, a nine-year-old whisky finished in tawny port casks. The release turns Rush’s iconic number 9 shirt into the hook, linking his football legacy with a Welsh distillery.
Why it worked: It fused a national icon with a precise, number-driven product story (nine years, No.9, port finish), creating a tight, timely heritage hook.
The lesson: Consider anchoring your pitch to a single, repeatable number that embodies the story, then tie it to a relevant national figure.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| nation.cymru | Wales football legend teams up with Penderyn to launch his own whisky | Wednesday 7th October, 2026 |
| planetwhiskies.com | Scotch Whisky, Scottish Malts, Distilleries, Planet Whiskies | — |
| planetwhiskies.com | Scotch Whisky, Scottish Malts, Distilleries, Planet Whiskies | — |
| planetwhiskies.com | Scotch Whisky, Scottish Malts, Distilleries, Planet Whiskies | — |