Trending PR Campaigns
Omega’s James Bond Props Exhibition
For James Bond Day, Omega opened an exhibition at its Glendale boutique displaying film props including 007’s passport, toothbrush and casino chips, alongside archival Bond watches. The preview coincided with the launch of six new Bond- and Spectre-themed watches, giving fans a chance to see pieces of the franchise’s history up close.
Why it worked: It piggybacked James Bond Day with rare, tactile film props, turning a product launch into timely access journalism bait.
The lesson: Consider timing your launch to a pop‑culture anniversary and offer exclusive, touchable artefacts journalists can photograph and debate.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| variety.com | Inside Omega’s James Bond Exhibition, From 007’s Toothbrush to His Passport and Mini Car Bombs | Tuesday 6th October, 2026 |
| whowhatwear.com | Omega's Cinematic New Watches Will Make Hollywood History | Who What Wear | Wednesday 7th October, 2026 |
| robbreport.com | Inside Omega's Timeless Adversaries James Bond and Spectre Exhibition | Monday 12th October, 2026 |