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Wrexham’s Unexpected Player Recruitment
Tuesday 6th October, 2026
Nex Playground cast Wrexham co-chairmen Ryan Reynolds and Rob Mac in a mock player interview with footballers Josh Windass and Ben Sheaf. The twist: they were recruiting a young gamer, turning the club’s familiar transfer business into a playful advert for Nex’s active gaming platform.
Why it worked: It flipped a live transfer-season trope into a celebrity-led “recruitment” of a child gamer, timed to a product drop the next day.
The lesson: Consider hijacking a familiar calendar ritual with a role-reversal stunt featuring unexpected talent, scheduled right before a tangible release.
Nex Playground
Wrexham AFC
Maximum Effort
5 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| collider.com | Ryan Reynolds and Rob Mac Officially Unleash Their Next Wrexham Release | Tuesday 6th October, 2026 |
| bleedingcool.com | Rob McElhenney and Ryan Reynolds Drop Nex Playground Wrexham Spot | Wednesday 7th October, 2026 |
| thedrum.com | Ad of the Day: Ryan Reynolds and Rob Mac meet their match in Wrexham’s youngest recruit | The Drum | Wednesday 7th October, 2026 |
| wrexhamreds.com | Ryan Reynolds And Rob Mac Recruit New Wrexham 'signing' Alongside Two Players | Wednesday 7th October, 2026 |
| wrexhamreds.com | Josh Windass And Ben Sheaf Land Unusual Wrexham Roles Alongside Reynolds And Mac | Thursday 8th October, 2026 |