Trending PR Campaigns
Spotify BTS Music Quiz
Spotify launched a BTS-themed quiz for Premium subscribers worldwide, alongside the group’s album *ARIRANG*. Fans can test their knowledge, share scores and challenge friends, turning the listening screen into a social game.
Why it worked: It piggybacked on a major album drop with a measurable, competitive mechanic (shareable scores) embedded in-app, creating instant, social proof.
The lesson: Consider launching a timed, in-app micro‑challenge with auto-generated, shareable scorecards to ride a cultural moment and earn coverage.
Coverage over time
How this story spread across the media