Pricing Login
Work in PR? Take our 2-min survey on news overwhelm for a chance to win 3 months of Finchling
All PR Campaigns › Greasy Spoon 'Diarrhoea' Jingle TV Spot

Trending PR Campaigns

The best PR campaigns right now, ranked by coverage. Updated daily.
Last 7 days Last 30 days
#1 Campaign in Health & Wellbeing · August 2026
Back
#1 Campaign
Health & Wellbeing · August 2026

Greasy Spoon 'Diarrhoea' Jingle TV Spot

PR Campaign
Wednesday 5th August, 2026

P&G reintroduced Pepto‑Bismol to the UK with a deliberately catchy TV advert ('Greasy Spoon') that features five hot‑pink characters singing a cheeky 'diarrhoea' jingle to break stigma and drive conversation; the campaign coincided with a large uplift in sales and publicity.

Why it worked: It used a taboo word in a singalong jingle, backed by NIQ sales proof, creating talkability plus hard results journalists could cite.

The lesson: Consider pairing a playful taboo-breaking hook with third-party sales or usage data to give editors both a headline and receipts.

Pepto-Bismol Procter & Gamble
2 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
thegrocer.co.uk Pepto-Bismol sales quadruple following ‘diarrhoea’ TV advert Wednesday 5th August, 2026
grocerygazette.co.uk Pepto-Bismol credits viral “diarrhoea” jingle for 300% sales boost - Grocery Gazette - Latest Grocery Industry News Thursday 6th August, 2026
Want PR opportunities like this for your brand?
Finchling monitors the news, competitor coverage and upcoming events to uncover timely PR angles and campaign ideas tailored to your brand.
Try it free →

Similar Fashion & Apparel, Health & Wellbeing, and Retail Campaigns

These fashion & apparel, health & wellbeing, and retail PR campaigns used a similar approach - different topics, but the same kind of angle.

Adidas World Cup Pet Kit Launch
Adidas launched novelty World Cup jerseys for pets, excluding Scotland.
Adidas
LubeLife Pickle Lube Drop
Limited-edition pickle-flavoured lube launch for attention and buzz.
LubeLife
Erewhon 'Sacred Water' Launch
Limited-run $12 'Sacred Water' wellness drink to drive attention.
Erewhon Jolie

FAQs

What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

Where does the data come from?

Finchling is a news monitoring tool that analyses lots of news from across the internet.

Does this track sponsored posts, or is it earned media only?

It's built to only track earned media - we use AI to filter out anything that we think is a sponsored placement.

What does "ranked by coverage" mean?

It's the number of articles. Simple as that. We're not weighting by outlet size or reach - just raw volume. The campaigns at the top are the ones generating the most stories right now.

Why isn't my campaign listed?

If you've launched a PR campaign recently and it's not included in here, and you think it should be - drop us a note and we'll investigate.

What's Finchling?

Finchling is the full product behind this page. It finds PR opportunities tailored to your brand - reactive stories to jump on and proactive campaigns to plan. This page is a taste of what Finchling sees every day. If you want the full picture, have a look.

Terms Privacy Robot
Trending Campaigns
Contact Us Help & Support
© 2026 Finchling Ltd - Company Number 17076674