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Playing with Fear: Zero Latency VR’s Halloween Double Anniversary
Thursday 1st October, 2026
To mark the anniversaries of its Outbreak and Haunted VR games, Zero Latency VR asked fear researcher Dr Coltan Scrivner why people enjoy being scared. His explanation of “recreational fear” gave the company a timely science-led hook for its Halloween experiences, alongside two special double-feature sessions.
Why it worked: It paired a Halloween-timed product milestone with an outside PhD validating “recreational fear,” turning a promo into evidence-backed news.
The lesson: Consider hitching a timely milestone to an external expert’s counterintuitive finding, then package it with a limited-time bundle journalists can list.
Zero Latency VR
5 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| prnewswire.com | SPOOKY SEASON JUST GOT REAL - EXPERIENCE A FULLY IMMERSIVE HALLOWEEN AT ZERO LATENCY VR | Monday 28th October, 2024 |
| thevrcollective.com | Explore the Supernatural this Halloween with Zero Latency's "Haunted" Walk Through VR Experience - The VR Collective - VR Attractions and Arcade Games | Monday 13th October, 2025 |
| prnewswire.com | FEAR IS BIGGER THAN EVER… AND ZERO LATENCY VR HAS THE SCIENCE TO PROVE IT | Thursday 1st October, 2026 |
| prnewswire.com | FEAR IS BIGGER THAN EVER… AND ZERO LATENCY VR HAS THE SCIENCE TO PROVE IT | Thursday 1st October, 2026 |
| blooloop.com | Zero Latency VR on fear as a year-round attraction driver | Tuesday 6th October, 2026 |