Trending PR Campaigns
Asterix Conquers Rome 50th Anniversary Edition
To mark 50 years since *Asterix Conquers Rome* premiered, Story House Egmont released an illustrated anniversary edition with a 16-page making-of feature and a replica of the film’s famous A 38 pass. The added artefact turns a familiar pop-culture joke into a collectible hook for fans and coverage.
Why it worked: It turned a nostalgic, time-pegged anniversary into news by bundling an exclusive physical replica (Pass A38) that editors could photograph.
The lesson: Consider attaching a tangible, photo-friendly artefact to a timely moment—limited, mailable, and instantly recognisable—to anchor your pitch.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| time.com | Asterix at 50: The Comic Hero Conquers the World | Thursday 19th November, 2009 |
| heute.at | "Asterix erobert Rom" – Passierschein A 38 feiert jetzt sein Comeback | Heute.at | Monday 5th October, 2026 |
| presseportal.de | By Toutatis! Cult classic Asterix Conquers Rome celebrates its 50th anniversary | Tuesday 6th October, 2026 |
| egmont.de | Beim Teutates! Kult-Klassiker „Asterix erobert Rom“ feiert 50. Jubiläum - Story House Egmont | Tuesday 6th October, 2026 |
| wochenblatt-reporter.de | Asterix erobert Rom: Jubiläum mit Passierschein A 38 | Tuesday 6th October, 2026 |