Trending PR Campaigns
Kacey Musgraves and Intocable Release Spanish ‘Uncertain, TX’
Kacey Musgraves re-recorded “Uncertain, TX” entirely in Spanish with Texas norteño group Intocable, giving a fan-favourite track a new voice and a cross-cultural twist. The collaboration is her first full song in Spanish and draws on the Texas musical influences behind the original.
Why it worked: A-list artist crosses language lines for the first time, timed to a hometown tour, validated by Intocable’s mass crowds—built-in news, data, and stakes.
The lesson: Consider translating a breakout track with a locally iconic partner and tie release to a live moment or milestone for instant news.
Coverage over time
How this story spread across the media