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Pokémon x Polaroid 30th Anniversary Collection

PR Campaign
Tuesday 18th August, 2026

For Pokémon’s 30th anniversary, Polaroid and The Pokémon Company turned instant cameras into collectibles: a Poké Ball-inspired Now camera, plus Pikachu and Sylveon versions of the pocket-sized Go. Matching film and accessories completed the limited-edition collection, giving fans a nostalgic crossover to talk about and buy.

Why it worked: It won coverage by fusing two nostalgia brands into a timed anniversary drop with scarcity (limited editions) and photogenic, press-ready assets.

The lesson: Consider timing a limited-edition product mash‑up to a cultural anniversary, with distinctive visuals and preorder scarcity journalists can show.

Polaroid The Pokémon Company
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Coverage over time

How this story spread across the media

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