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Health & Wellbeing · October 2026
Vergiss Aids nicht: The HIV Test Mirror
Monday 5th October, 2026
Vergiss Aids nicht launched a second round of its HIV-awareness campaign with a new TV spot starring Micaela Schäfer and Julian F. M. Stöckel, plus a social-media challenge. Its hook is a playful, mirror-themed slogan that compares taking an HIV self-test to brushing your teeth, making testing feel like ordinary self-care rather than a taboo.
Why it worked: It reframed a stigmatised act as routine hygiene using celebrity-led bathroom imagery and a nominatable challenge timed to a campaign relaunch date.
The lesson: Consider recasting a socially awkward behaviour as everyday maintenance with a visual-in-the-mirror hook and a pass-it-on nomination mechanic.
Vergiss Aids nicht e.V.
Sunset Digital
2 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| presseportal.de | Spieglein, Spieglein: Micaela Schäfer und Julian F. M. Stöckel brechen mit HIV-Test-Tabus | Monday 5th October, 2026 |
| politikexpress.de | Spieglein, Spieglein …": Micaela Schäfer und Julian F. M. Stöckel brechen mit HIV-Test-Tabus | Tuesday 6th October, 2026 |