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Travel · October 2026
Andalusia: Level Up
Friday 2nd October, 2026
At Málaga’s San Diego Comic-Con, Andalusia’s tourism agency launched a short film that turns the region’s eight provinces into levels in an arcade adventure. It links familiar places—from the Alhambra to Málaga—to video games and anime, giving young audiences a playful route into Andalusian heritage.
Why it worked: It hijacked Comic-Con’s news cycle with a Hans Zimmer–scored short that maps real landmarks to beloved game worlds, creating a timely, cross-fandom hook.
The lesson: Consider launching a cinematic micro-story at a fan convention that reframes your assets as hidden levels in audiences’ favorite universes.
Turismo Andaluz
Junta de Andalucía
3 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| abc.es | Assasins en la Alhambra y Pikachu en Málaga, el patrimonio andaluz será campo de aventuras en los videojuegos | Friday 2nd October, 2026 |
| abc.es | Huir de la calavera de Valdés Leal, batallas de flamenco o esquivar incensarios: así es el vídeo con el que Andalucía quiere conquistar a los gamers | Sunday 4th October, 2026 |
| abc.es | Córdoba’s Mosque-Cathedral becomes a spectacular video game setting in new Andalucía Tourism short, with music by Hans Zimmer | Monday 5th October, 2026 |