Trending PR Campaigns

The best PR campaigns right now, ranked by coverage. Updated daily.
Top 3 Campaign in Fashion & Apparel · October 2026
Back
Top 3 Campaign
Fashion & Apparel · October 2026

Eminem x NERDS: Marshall’s Massacre

PR Campaign
Friday 2nd October, 2026

At New York Comic Con, Eminem and NERDS Clothing are launching a limited-edition streetwear collection alongside “Marshall’s Massacre”, an original 16-bit video game made for the collaboration. Hand-embellished arcade cabinets by artist Danny Cortes bring the game and its artwork to life at the NERDS booth.

Why it worked: They hit a cultural crossover moment—music invading Comic Con—then made it scarce and playable now via an exclusive 16‑bit game drop.

The lesson: Consider hijacking a nonobvious tentpole with a limited, playable artifact fans can touch or try first, then vanish after.

Eminem NERDS Clothing
8 Sources:
Want PR opportunities like this for your brand?
Finchling monitors the news, competitor coverage and upcoming events to uncover timely PR angles and campaign ideas tailored to your brand.

FAQs

What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

Where does the data come from?

Finchling is a news monitoring tool that analyses lots of news from across the internet.

Does this track sponsored posts, or is it earned media only?

It's built to only track earned media - we use AI to filter out anything that we think is a sponsored placement.

What does "ranked by coverage" mean?

It's ranked by the volume of coverage that talks positively about the campaign. We count the outlets covering it, then give a boost to campaigns whose coverage is positive, and those with negative coverage drop down. We're not weighting by outlet size or reach.

Why isn't my campaign listed?

If you've launched a PR campaign recently and it's not included in here, and you think it should be - drop us a note and we'll investigate.

What's Finchling?

Finchling is the full product behind this page. It finds PR opportunities tailored to your brand - reactive stories to jump on and proactive campaigns to plan. This page is a taste of what Finchling sees every day. If you want the full picture, have a look.