Trending PR Campaigns
Whatnot Liveplex: Home of Hip-Hop Collectibles
At New York Comic Con, Mass Appeal and Whatnot are turning a 5,000-square-foot space into the “Home of Hip-Hop Collectibles”. The mall-inspired Liveplex will bring together artist appearances, live shopping and auctions, with exclusive Marvel collaborations and limited-edition drops tied to Nas, Lauryn Hill, Busta Rhymes and others.
Why it worked: It hijacked Comic Con’s built-in news cycle with a scarce, celebrity-backed Marvel crossover and real-time commerce that produced tangible moments.
The lesson: Consider timing a limited drop and live activation to a major tentpole event’s agenda, so media must cover you to cover it.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| billboard.com | Mass Appeal & Whatnot Partner to Bring Hip-Hop to New York Comic Con Featuring Nas, Lauryn Hill, Busta Rhymes & More | Friday 2nd October, 2026 |
| ouchmagazine.com | Whatnot brings Nas, exclusive Marvel comics and 500+ drops to NYCC – OUCH! MAGAZINE | Tuesday 6th October, 2026 |