Trending PR Campaigns
Chamberlain Coffee x Pinterest Wilderkind Collection
Chamberlain Coffee and Pinterest launched a limited collection inspired by Pinterest Predicts’ “Wilderkind” trend, with an almond-flavoured coffee blend, blueberry syrup and woodland-themed mug and picnic blanket. The collaboration gave the brand a timely, whimsical hook, while founder Emma Chamberlain discussed the café’s opening and her social media hiatus in a Variety interview.
Why it worked: It paired a platform-verified trend (Pinterest Predicts “Wilderkind”) with a founder’s vulnerable counter-narrative (public social media hiatus), giving timely data plus human tension.
The lesson: Consider anchoring a product drop to a credible external forecast and a candid founder confession to create a timely, data-backed human hook.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| variety.com | Emma Chamberlain on Building Her Coffee Company’s First Storefront and Her Social Media Hiatus: ‘The Internet Has Caused a Lot of Psychological Challenges’ | Thursday 1st October, 2026 |