Trending PR Campaigns
Freckle’s Real-World Quest Phone
Freckle introduced a phone for children that swaps endless apps and feeds for parent-approved contacts and real-world quests. Kids can hunt for bugs or spot paintings, while the phone’s camera identifies what they find and adds it to a digital sticker book—giving the product a playful, Pokémon Go-like hook.
Why it worked: It flipped the smartphone narrative with a counterintuitive ban on apps, then added a Pokémon Go-style quest mechanic and quantifiable parental control hooks.
The lesson: Consider pitching a product that removes a dominant feature, replaces it with a game-like real-world challenge, and backs it with simple metrics.
Coverage over time
How this story spread across the media