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Forever Young: War Child Australia Benefit Album

PR Campaign
Wednesday 30th September, 2026

War Child Australia brought together a wide-ranging lineup of Australian artists for Forever Young, a benefit album of new songs, rare covers and unreleased recordings, with all artists donating their music. The hook is a distinctly Australian collection of exclusive recordings, with proceeds supporting children affected by conflict.

Why it worked: Exclusive, first-time Australian compilation plus a 20th‑anniversary remix created a timely peg, celebrity heft, and clear, quantifiable impact-per-purchase.

The lesson: Consider packaging exclusive, first-release content around a meaningful anniversary, and tie each price point to a vivid, concrete outcome.

War Child Australia
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Coverage over time

How this story spread across the media

Publication Headline Date
rollingstone.com Paul Kelly, Missy Higgins, The Temper Trap & More to Appear on War Child Australia Benefit Album Wednesday 30th September, 2026
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