Trending PR Campaigns
Forever Young: War Child Australia Benefit Album
War Child Australia brought together a wide-ranging lineup of Australian artists for Forever Young, a benefit album of new songs, rare covers and unreleased recordings, with all artists donating their music. The hook is a distinctly Australian collection of exclusive recordings, with proceeds supporting children affected by conflict.
Why it worked: Exclusive, first-time Australian compilation plus a 20th‑anniversary remix created a timely peg, celebrity heft, and clear, quantifiable impact-per-purchase.
The lesson: Consider packaging exclusive, first-release content around a meaningful anniversary, and tie each price point to a vivid, concrete outcome.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| rollingstone.com | Paul Kelly, Missy Higgins, The Temper Trap & More to Appear on War Child Australia Benefit Album | Wednesday 30th September, 2026 |