Trending PR Campaigns

The best PR campaigns right now, ranked by coverage. Updated daily.
Top 3 Campaign October 2026
Back
Top 3 Campaign
All Sectors · October 2026

RM Opens His Art Collection at SFMOMA

PR Campaign
Saturday 12th September, 2026

BTS member RM partnered with the San Francisco Museum of Modern Art to exhibit works from his personal collection, with a focus on Korean modern and contemporary artists. The hook is the unusually personal invitation: RM describes the show as a long introduction to himself, sharing the doubts and feelings behind a collection he admits he was embarrassed to reveal.

Why it worked: A celebrity access swap: SFMOMA lent prestige while RM offered rare vulnerability on-camera, creating a timely, first-person news moment.

The lesson: Consider pitching a trusted institution partnership where your spokesperson publicly voices a specific insecurity, then releases watchable, quotable footage.

BTS San Francisco Museum of Modern Art
24 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
forbes.com RM X SFMOMA Exhibition: SFMOMA To Feature Collection By RM Of BTS Saturday 12th September, 2026
chosun.com RM unveils museum collection at SFMOMA - CHOSUNBIZ Tuesday 29th September, 2026
sfchronicle.com BTS leader RM visits SFMOMA ahead of exhibition opening Wednesday 30th September, 2026
koreaherald.com [Photo News] RM shares personal art collection at SFMOMA - The Korea Herald Wednesday 30th September, 2026
koreatimes.co.kr BTS' RM to feature personal art collection at SFMOMA - The Korea Times Wednesday 30th September, 2026
mk.co.kr The art world of BTS RM will be held at the San Francisco Museum of Modern Art (SFMOMA).The special .. - MK Wednesday 30th September, 2026
koreajoongangdaily.com BTS's RM unveils personally designed art exhibition at SFMOMA exhibition Wednesday 30th September, 2026
patch.com SFMOMA And K-Pop Superstar RM Collaborate On New Exhibition 'Between You And Me' | San Francisco, CA Patch Wednesday 30th September, 2026
billboard.com BTS’ RM Reveals His Art Collection for New Exhibit, Explains Why He Felt ‘Embarrassed’ to Do So: Watch His Speech Wednesday 30th September, 2026
kron4.com Sneak peek inside BTS’ RM x SFMOMA’s exhibit Wednesday 30th September, 2026
latimes.com RM, leader of K-pop's BTS, curates his first museum show at SFMOMA - Los Angeles Times Wednesday 30th September, 2026
sfgate.com BTS fans descend on SFMOMA to see RM's personal art collection Wednesday 30th September, 2026
koreaherald.com Inside RM's art collection: The artists BTS' leader brought to SFMOMA - The Korea Herald Thursday 1st October, 2026
artnews.com BTS Star RM Will Share His Art Collection in New SFMOMA Exhibition Thursday 1st October, 2026
sfmoma.org RM x SFMOMA Thursday 1st October, 2026
people.com RM of BTS Debuts His Profoundly Personal, Refreshingly Honest First Art Exhibition at SFMOMA Thursday 1st October, 2026
sfchronicle.com ‘RM x SFMOMA’ is finally here. Here’s what to expect at BTS leader’s exhibition Thursday 1st October, 2026
deadline.com BTS’ RM Explores Fame, Identity & Curiosity In Debut Art Exhibition ‘Between You And Me’ At SFMOMA Friday 2nd October, 2026
blooloop.com BTS’ RM co-curates new exhibition at San Francisco Museum of Modern Art Friday 2nd October, 2026
missionlocal.org Blockbuster exhibit “Between You and Me” opens to throngs at SFMOMA Friday 2nd October, 2026
kqed.org What to Know About Visiting RM x SFMOMA: Between You and Me | KQED Saturday 3rd October, 2026
abc7news.com K-Pop superstar RM from BTS debuts art exhibit at SFMOMA Sunday 4th October, 2026
npr.org BTS frontman RM is showing his art collection. Fans are flocking to see it Wednesday 7th October, 2026
theartnewspaper.com K-pop star RM shows off his collection of Korean art at SFMoMA - The Art Newspaper - International art news and events Wednesday 7th October, 2026
Want PR opportunities like this for your brand?
Finchling monitors the news, competitor coverage and upcoming events to uncover timely PR angles and campaign ideas tailored to your brand.

FAQs

What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

Where does the data come from?

Finchling is a news monitoring tool that analyses lots of news from across the internet.

Does this track sponsored posts, or is it earned media only?

It's built to only track earned media - we use AI to filter out anything that we think is a sponsored placement.

What does "ranked by coverage" mean?

It's ranked by the volume of coverage that talks positively about the campaign. We count the outlets covering it, then give a boost to campaigns whose coverage is positive, and those with negative coverage drop down. We're not weighting by outlet size or reach.

Why isn't my campaign listed?

If you've launched a PR campaign recently and it's not included in here, and you think it should be - drop us a note and we'll investigate.

What's Finchling?

Finchling is the full product behind this page. It finds PR opportunities tailored to your brand - reactive stories to jump on and proactive campaigns to plan. This page is a taste of what Finchling sees every day. If you want the full picture, have a look.