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Kings of Leon’s Weather Channel lyric video
Kings of Leon partnered with The Weather Channel on a lyric video for their new single, ‘Cold Blue Dawn’. It spells out the song’s words using NASA satellite imagery, turning weather and landscapes into the visual hook; the collaboration followed a viral Weather Channel clip set to the band’s music.
Why it worked: It hijacked an unexpected, authoritative platform (The Weather Channel) and visualized lyrics with NASA data, creating a timely science-culture mashup editors can headline.
The lesson: Consider pairing your launch with a non-obvious utility brand’s real datasets to literally render your message into the content itself.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| weathercompany.com | Kings of Leon release new track "Cold Blue Dawn" from forthcoming album, O My Beloved | The Weather Company | Wednesday 30th September, 2026 |
| nme.com | Kings Of Leon share serene new single ‘Cold Blue Dawn’ with groundbreaking Weather Channel video | Wednesday 30th September, 2026 |
| billboard.com | Kings of Leon Team Up With The Weather Channel For Groundbreaking ‘Cold Blue Dawn’ Lyric Video Using NASA Satellite Imagery | Wednesday 30th September, 2026 |
| people.com | Kings of Leon Team Up with Weather Channel for ‘Cold Blue Dawn’ Lyric Video | Wednesday 30th September, 2026 |
| consequence.net | Kings of Leon Team with The Weather Channel for New Song "Cold Blue Dawn" | Wednesday 30th September, 2026 |
| complex.com | Kings of Leon Break New Ground With Weather Channel-Assisted "Cold Blue Dawn" Music Video | Wednesday 30th September, 2026 |
| artistrack.com | Kings of Leon "Cold Blue Dawn": New Single, NASA Video & Album Info | Friday 9th October, 2026 |