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Top 3 Campaign October 2026
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Top 3 Campaign
All Sectors · October 2026

Toyota Drops a Caravan on the Electric Hilux

PR Campaign
Tuesday 29th September, 2026

Toyota asked Reddit users how to test its new electric Hilux, then recreated a famous Top Gear stunt by dropping a 760kg caravan onto the truck. The Hilux started up and drove away, giving Toyota a dramatic way to connect its electric model with the nameplate’s reputation for toughness.

Why it worked: It hijacked a beloved cultural meme (Top Gear’s “unkillable” Hilux) and validated it with a public-picked, filmed destruction test that defied expectations.

The lesson: Consider letting Reddit or a subreddit vote on a risky, visual proof test of your product’s core claim, then film the outcome.

Toyota
13 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
toyota.co.uk TOYOTA RECREATES LEGENDARY TV STUNT TO PROVE THE NEW ALL-ELECTRIC HILUX REMAINS 'INDESTRUCTABLE' - Toyota Media Site Tuesday 29th September, 2026
motor1.com Watch Toyota Drop A Caravan On The Electric Hilux To Revive Top Gear Stunt Wednesday 30th September, 2026
motoringresearch.com Toyota recreates Top Gear stunt by dropping caravan onto new Hilux Wednesday 30th September, 2026
autoevolution.com Top Gear's Indestructible Toyota Hilux Just Met Its Electric Descendant and a Falling Caravan - autoevolution Wednesday 30th September, 2026
electrek.co Toyota dropped a 1,675 lb caravan on its electric truck, and it drove off unfazed [Video] Wednesday 30th September, 2026
carscoops.com Toyota Crushed The Hilux BEV With A Caravan Because Internet Nostalgia Demanded It | Carscoops Thursday 1st October, 2026
carbuzz.com Toyota Recreates Brutal Top Gear Stunt To Prove Hilux Is Still King Thursday 1st October, 2026
interestingengineering.com Toyota tests electric Hilux by dropping 1,676-lb caravan onto its roof Thursday 1st October, 2026
techeblog.com A Falling Caravan Meets Toyota’s New Electric Hilux and Loses - TechEBlog Thursday 1st October, 2026
jalopnik.com Toyota Recreated The 'Top Gear' Hilux Torture Test With A New Hilux, And It Survived Too - Jalopnik Friday 2nd October, 2026
cartoq.com Toyota Drops 760 Kg Caravan On Hilux To Show Strong Build Of Pick-Up Truck [Video] Monday 5th October, 2026
cartoq.com Toyota Drops 760 Kg Caravan On Hilux To Show Strong Build Of Pick-Up Truck [Video] Monday 5th October, 2026
carbuzz.com Toyota Recreated The Legendary Top Gear Torture Test To Prove The New Electric Hilux Is Tough Enough Saturday 10th October, 2026
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Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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