Trending PR Campaigns
TikTok LIVE Music on Stage at All Things Go
TikTok LIVE and All Things Go invited emerging musicians to enter a performance competition using #MusicOnStage. The US regional winners, sister trio Las Hermanas Machado, were promised a festival slot, creating a tangible route from TikTok discovery to a live audience; their New York set was later cancelled because of severe weather.
Why it worked: It turned a vague “discovery” promise into a measurable prize—win on TikTok LIVE, get a real festival slot—creating clear stakes and urgency.
The lesson: Consider offering a competition where online engagement unlocks a scarce offline reward; publish the pipeline, winners, and dates upfront.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| musicweek.com | TikTok's Music On Stage winner to perform at All Things Go NYC | Live | Music Week | Tuesday 18th August, 2026 |
| adweek.com | TikTok's Partnership With All Things Go Shows What Discovery Looks Like IRL | Tuesday 29th September, 2026 |