Trending PR Campaigns

The best PR campaigns right now, ranked by coverage. Updated daily.
Back

TikTok LIVE Music on Stage at All Things Go

PR Campaign
Tuesday 29th September, 2026

TikTok LIVE and All Things Go invited emerging musicians to enter a performance competition using #MusicOnStage. The US regional winners, sister trio Las Hermanas Machado, were promised a festival slot, creating a tangible route from TikTok discovery to a live audience; their New York set was later cancelled because of severe weather.

Why it worked: It turned a vague “discovery” promise into a measurable prize—win on TikTok LIVE, get a real festival slot—creating clear stakes and urgency.

The lesson: Consider offering a competition where online engagement unlocks a scarce offline reward; publish the pipeline, winners, and dates upfront.

TikTok All Things Go
2 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
musicweek.com TikTok's Music On Stage winner to perform at All Things Go NYC | Live | Music Week Tuesday 18th August, 2026
adweek.com TikTok's Partnership With All Things Go Shows What Discovery Looks Like IRL Tuesday 29th September, 2026
Want PR opportunities like this for your brand?
Finchling monitors the news, competitor coverage and upcoming events to uncover timely PR angles and campaign ideas tailored to your brand.

FAQs

What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

Where does the data come from?

Finchling is a news monitoring tool that analyses lots of news from across the internet.

Does this track sponsored posts, or is it earned media only?

It's built to only track earned media - we use AI to filter out anything that we think is a sponsored placement.

What does "ranked by coverage" mean?

It's ranked by the volume of coverage that talks positively about the campaign. We count the outlets covering it, then give a boost to campaigns whose coverage is positive, and those with negative coverage drop down. We're not weighting by outlet size or reach.

Why isn't my campaign listed?

If you've launched a PR campaign recently and it's not included in here, and you think it should be - drop us a note and we'll investigate.

What's Finchling?

Finchling is the full product behind this page. It finds PR opportunities tailored to your brand - reactive stories to jump on and proactive campaigns to plan. This page is a taste of what Finchling sees every day. If you want the full picture, have a look.