Trending PR Campaigns
Songs to Listen to in a Wendy’s Parking Lot
Wendy’s teamed up with Rise Records to release a six-song emo EP featuring members of Silverstein, Memphis May Fire and other bands. The songs turn familiar fast-food orders and heartbreak into emo titles such as “The Best Combo Meal On The Worst Night Of My Life”.
Why it worked: It hijacked a live emo nostalgia wave with a real music release via Rise Records, turning menu items into on-brand song titles.
The lesson: Consider partnering with a legit niche gatekeeper to drop a real artifact that humorously remixes your product into that culture’s format.
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