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90 Day: Hunt for Love Puerto Rico Getaway

PR Campaign
Thursday 10th September, 2026

TLC and Discover Puerto Rico turned the Puerto Rico setting of 90 Day: Hunt for Love into a fan getaway, giving one winner and a guest a four-night trip to the resort and show-inspired locations. The sweepstakes makes the show’s destination a real-world experience, with flights, meals and activities included.

Why it worked: It tied a concrete, time-limited sweepstakes to a premiere, letting fans step into a specific on-screen location—an instantly coverable, serviceable hook.

The lesson: Consider offering a limited-entry experience that lets people physically step into a timely pop-culture setting, with a clear deadline and itinerary.

TLC Discover Puerto Rico
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