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Top 3 Campaign in Travel · September 2026

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Top 3 Campaign

Travel · September 2026

Stop Following the Herd

PR Campaign

Friday 25th September, 2026

ixigo’s digital campaign takes aim at overtourism and copycat travel trends with a crowded beach full of sheep-headed holidaymakers. One traveller uses its TARA assistant to find a quieter escape, turning the visual joke into a pitch for more personal travel.

Why it worked: It piggybacked a hot news topic—overtourism—then visualized “herd behavior” with sheep heads and offered an AI fix (TARA).

The lesson: Consider reframing a trending problem with a bold, literal visual metaphor, then demo a simple tool as the unexpected, practical solve.

ixigo

1 Source:

Coverage over time

How this story spread across the media

Publication	Headline	Date
indiatimes.com	ixigo's latest campaign tells travellers to stop following the herd	Friday 25th September, 2026

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