Trending PR Campaigns
Goodbye to You: Laguna Beach Reunion
Michelle Branch and Maren Morris reworked Branch’s 2002 hit “Goodbye to You” as a duet, then paired it with a video recreating the early-2000s world of MTV’s Laguna Beach. Former cast member Kristin Cavallari joins them in the clip, turning the song’s history on the show into a nostalgic, full-circle hook for the release.
Why it worked: It fused a 25th‑anniversary re-record with a made-for-headlines nostalgia stunt—recreating Laguna Beach with Kristin Cavallari—to ride reunion news cycles.
The lesson: Consider pairing a reissue or update with a filmed mini-reunion of a cult-era cast or setting to trigger built-in nostalgic coverage.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| parade.com | Michelle Branch Revives 'Goodbye to You' with Maren Morris, Releasing This Friday | Wednesday 23rd September, 2026 |
| ew.com | Michelle Branch, Maren Morris on ‘Goodbye to You’ duet and ‘Laguna Beach’ music video (exclusive) | Friday 25th September, 2026 |
| billboard.com | Michelle Branch and Maren Morris Reimagine ‘Goodbye to You’ With Laguna Beach-Themed Video | Saturday 26th September, 2026 |
| rttnews.com | Michelle Branch, Maren Morris Team Up On Reimagined 'Goodbye To You' | Thursday 1st October, 2026 |