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All Sectors · September 2026
Marie Antoinette: Versailles, Reimagined
Tuesday 22nd September, 2026
To mark 20 years since Sofia Coppola’s *Marie Antoinette*, Coppola and the Château de Versailles turned the Petit Trianon into an exhibition that blurs film and history. Costumes and props sit alongside historic objects, with New Order on the soundtrack, bringing the film’s playful spirit back to the real palace where it was shot.
Why it worked: It nailed a timely anniversary with an exclusive location tie-in—returning the film’s artifacts to Versailles—creating a rare, photogenic, A‑list event.
The lesson: Consider marking a milestone by staging a one‑day-only “return to origin” activation at the authentic site, inviting talent and press.
Château de Versailles
Sofia Coppola
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