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#1 Campaign October 2026
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#1 Campaign
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Marie Antoinette: Versailles, Reimagined

PR Campaign
Tuesday 22nd September, 2026

To mark 20 years since Sofia Coppola’s *Marie Antoinette*, Coppola and the Château de Versailles turned the Petit Trianon into an exhibition that blurs film and history. Costumes and props sit alongside historic objects, with New Order on the soundtrack, bringing the film’s playful spirit back to the real palace where it was shot.

Why it worked: It nailed a timely anniversary with an exclusive location tie-in—returning the film’s artifacts to Versailles—creating a rare, photogenic, A‑list event.

The lesson: Consider marking a milestone by staging a one‑day-only “return to origin” activation at the authentic site, inviting talent and press.

Château de Versailles Sofia Coppola
21 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
museos.com Marie Antoinette Exhibition at Versailles 2026/2027 Friday 28th August, 2026
franceinfo.fr Vingt ans après "Marie-Antoinette", Sofia Coppola revient à Versailles pour une exposition sur son film – franceinfo Tuesday 22nd September, 2026
mastermindparis.com Inside Sofia Coppola’s Marie Antoinette Exhibition - Mastermind Wednesday 23rd September, 2026
elledecor.com En esta exposición en Versalles sobre María Antonieta de Sofia Coppola hay que buscar unas zapatillas escondidas: 20 años de la película que se adelantó a Los Bridgerton Thursday 24th September, 2026
bfmtv.com Yvelines: une exposition à Versailles dévoile les coulisses du film "Marie-Antoinette" de Sofia Coppola Thursday 24th September, 2026
wwd.com Sofia Coppola’s 'Marie Antoinette' 20th Anniversary in Versailles [PHOTOS] Thursday 24th September, 2026
wwd.com Kirsten Dunst and Jason Schwartzman Talk Filming Marie Antoinette at Versailles Celebration Thursday 24th September, 2026
lemonde.fr Château de Versailles celebrates 20 years since Sofia Coppola's 'Marie Antoinette' Friday 25th September, 2026
marieclaire.fr Retrouvailles royales : Sofia Coppola et Kirsten Dunst célèbrent les 20 ans de "Marie-Antoinette" à Versailles - Marie Claire Friday 25th September, 2026
variety.com Sofia Coppola, Kirsten Dunst Celebrate 20 Years of ‘Marie Antoinette’ With Reality-Bending Versailles Exhibition Friday 25th September, 2026
leparisien.fr Versailles fête les 20 ans de « Marie-Antoinette », le film qui a transformé la reine en icône pop - Le Parisien Saturday 26th September, 2026
paris-normandie.fr Il y a 20 ans, « Marie-Antoinette » plaçait Versailles au sommet du cool, une exposition lui est consacrée - Paris Normandie Saturday 26th September, 2026
gqmiddleeast.com Inside Cartier’s Marie Antoinette Party at Versailles | GQ Middle East Tuesday 29th September, 2026
arabianbusiness.com Twenty Years Later, "Marie Antoinette" Returns to Versailles - Arabian Business: Latest News on the Middle East, Real Estate, Finance, and More Tuesday 29th September, 2026
interviewmagazine.com Kirsten Dunst, Cartier, and Versailles After Dark Tuesday 29th September, 2026
myprivateparis.com Marie Antoinette at Versailles: Exhibition & Private Tour - My Private Paris Wednesday 30th September, 2026
deadline.com Versailles Marks 20 Years of Sofia Coppola’s 'Marie Antoinette' Thursday 1st October, 2026
beauxarts.com 20 ans après sa sortie, le film culte « Marie-Antoinette » de Sofia Coppola revient à Versailles et livre ses secrets Thursday 1st October, 2026
latercera.com Versalles celebra los 20 años de Marie Antoinette con una exposición creada junto a Sofia Coppola - La Tercera Friday 2nd October, 2026
hollywoodreporter.com Versailles Gives ‘Marie Antoinette’ (and Sofia Coppola) the Royal Treatment 20 Years Later Monday 5th October, 2026
connaissancedesarts.com « Marie-Antoinette est un miroir » : le château de Versailles dévoile les secrets du film culte de Sofia Coppola Friday 9th October, 2026
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