Trending PR Campaigns
Blink-182’s Pac-Man throwback game
To mark 25 years of *Take Off Your Pants And Jacket*, Blink-182 made a free Pac-Man-style game in the spirit of the band’s 2001 website. Players collect album-themed icons while dodging ghosts, turning the anniversary into a playful bit of interactive nostalgia rather than just another reissue announcement.
Why it worked: It rode a concrete anniversary news peg with a playable, free nostalgic activation—an IP crossover that gave journalists an embeddable, testable hook.
The lesson: Consider pairing a timely anniversary with a simple free tool or mini-game people can try instantly; include assets journalists can embed.
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