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Defender Colour Collection Silver Sky Guitars
Land Rover, PRS Guitars and John Mayer created eight Silver Sky guitar finishes using paint colours from the Defender range. The collaboration turns distinctive vehicle colours into playable instruments, with the US-made guitars limited to 500 per finish and the SE models available to order until mid-2027.
Why it worked: A rare tri-brand crossover used exact Defender paint codes plus hard production caps and a charity-only variant—giving collectors, auto, music, and celeb media distinct, timely angles.
The lesson: Consider repurposing an iconic palette or material from one world onto a limited, numbered product line, and add a charity-only version.
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