Trending PR Campaigns
Shaftesbury’s Canadian Kids’ TV Funding Call
At the Ottawa International Animation Festival, Shaftesbury pledged C$200,000 to Rocket Fund Canada and up to C$1 million to help greenlight five Canadian children’s TV projects. Founder Christina Jennings framed the funding as an “urgent call to action” to draw attention to the decline of the country’s kids’ TV industry, with two projects already approved.
Why it worked: It paired a concrete cheque and instant greenlights with an “urgent call to action,” turning opinion into action and creating policy-timed news.
The lesson: Consider announcing a specific dollar commitment and immediate beneficiaries while issuing a public challenge to peers to match it within 30 days.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| deadline.com | Shaftesbury Provides Ailing Canadian Kids’ TV Biz With $850,000 Gift Package & Issues “Urgent Call To Action” | Wednesday 23rd September, 2026 |
| kidscreen.com | Shaftesbury announces investment in Canadian kids programming, Rocket Fund | — |
| c21media.net | Canada's Shaftesbury commits funding package to support struggling kids sector | News | C21Media | — |