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Fashion & Apparel · September 2026
Chanakya’s 40th Anniversary Craft Exhibitions
Wednesday 9th September, 2026
To mark its 40th anniversary, Mumbai atelier Chanakya International opened exhibitions of embroidered maps and monumental craft works, putting its artisans and Indian textile traditions in the spotlight. The hook was to turn a milestone into a public showcase for skills and makers often hidden behind luxury fashion labels.
Why it worked: They tied a time-stamped 40th anniversary to hot-button attribution debates, offering on-record artisan credit and live demonstrations journalists could witness.
The lesson: Consider pegging your next pitch to a dated milestone plus a public, demonstrable proof-of-skill moment reporters can film and quote.
Chanakya International
Chanakya School of Craft
7 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| theprint.in | Mumbai celebrates couture, craft and Chanakya at 40. With champagne and canapes | Wednesday 9th September, 2026 |
| architecturaldigest.in | Chanakya celebrates its 40th anniversary with three simultaneous shows across Mumbai | Architectural Digest India | Wednesday 9th September, 2026 |
| wwd.com | Maria Grazia Chiuri, Karishma Swali and Chanakya Mark 40 Years of Craft in Mumbai | Thursday 10th September, 2026 |
| freepressjournal.in | Chanakya Marks 40 Years of Craft | Saturday 12th September, 2026 |
| cnbctv18.com | From Vatican scrolls to Mumbai: Chanakya’s 40-year craft journey takes a new turn - CNBC TV18 | Wednesday 16th September, 2026 |
| cnn.com | Chanakya has long supplied Europe’s luxury houses. Now it wants to change how the world sees Indian craft | Wednesday 23rd September, 2026 |
| hindustantimes.com | Inside Chanakya’s archives | Hindustan Times | Thursday 24th September, 2026 |