Trending PR Campaigns
Only in New York
For Fall 2026, Tommy Hilfiger staged a campaign at The Plaza Hotel, the designer’s former home, bringing together Travis Kelce, Gigi Hadid, JISOO and other cultural figures. The nostalgic New York setting and cross-disciplinary cast created the story, while showcasing the brand’s updated American-prep collection.
Why it worked: It fused a personally significant, access-only location (Hilfiger’s former home at The Plaza) with a cross-genre A‑list cast, creating a timely, insider narrative journalists can’t replicate.
The lesson: Consider anchoring your pitch in a founder’s real, storied location and invite unexpected cross‑domain talent to co‑occupy it for one day.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| faconaustralia.com | Tommy Hilfiger Checks Into The Plaza for Fall 2026 — Façon Magazine | Tuesday 8th September, 2026 |
| denimology.com | Tommy Hilfiger x Travis Kelce F/W 2026 Ad Campaign - Denimology | Thursday 10th September, 2026 |
| eonline.com | New York Fashion Week 2026: Celebrities at Tommy Hilfiger Show | Thursday 10th September, 2026 |
| thezoereport.com | Tommy Hilfiger's Spring/Summer 2027 Show Redefined American Prep | Friday 11th September, 2026 |