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Top 5 Campaign in Fashion & Apparel · September 2026
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Top 5 Campaign
Fashion & Apparel · September 2026

Only in New York

PR Campaign
Tuesday 8th September, 2026

For Fall 2026, Tommy Hilfiger staged a campaign at The Plaza Hotel, the designer’s former home, bringing together Travis Kelce, Gigi Hadid, JISOO and other cultural figures. The nostalgic New York setting and cross-disciplinary cast created the story, while showcasing the brand’s updated American-prep collection.

Why it worked: It fused a personally significant, access-only location (Hilfiger’s former home at The Plaza) with a cross-genre A‑list cast, creating a timely, insider narrative journalists can’t replicate.

The lesson: Consider anchoring your pitch in a founder’s real, storied location and invite unexpected cross‑domain talent to co‑occupy it for one day.

Tommy Hilfiger
4 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
faconaustralia.com Tommy Hilfiger Checks Into The Plaza for Fall 2026 — Façon Magazine Tuesday 8th September, 2026
denimology.com Tommy Hilfiger x Travis Kelce F/W 2026 Ad Campaign - Denimology Thursday 10th September, 2026
eonline.com New York Fashion Week 2026: Celebrities at Tommy Hilfiger Show Thursday 10th September, 2026
thezoereport.com Tommy Hilfiger's Spring/Summer 2027 Show Redefined American Prep Friday 11th September, 2026
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FAQs

What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

Where does the data come from?

Finchling is a news monitoring tool that analyses lots of news from across the internet.

Does this track sponsored posts, or is it earned media only?

It's built to only track earned media - we use AI to filter out anything that we think is a sponsored placement.

What does "ranked by coverage" mean?

It's the number of articles. Simple as that. We're not weighting by outlet size or reach - just raw volume. The campaigns at the top are the ones generating the most stories right now.

Why isn't my campaign listed?

If you've launched a PR campaign recently and it's not included in here, and you think it should be - drop us a note and we'll investigate.

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