Trending PR Campaigns
Florida Economic Developer of the Year: Chicago Edition
The Florida Chamber of Commerce put up two billboards along Chicago’s I-55 naming Governor JB Pritzker runner-up for its “Economic Developer of the Year” award. The pointed joke thanks him for allegedly helping drive businesses and taxable income to Florida, turning a state-to-state economic argument into a roadside provocation.
Why it worked: It weaponized a satirical “award” on rival turf, backed by migration and income-shift data, forcing a political response and easy headlines.
The lesson: Consider staging a cheeky on-their-doorstep “thank you” award tied to a fresh stat that needles an opponent into replying.
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