Trending PR Campaigns
Walker Hayes’ Four-Legged Song
Canidae Heartland teamed up with country singer Walker Hayes on “Love Is a Four-Legged Word”, a song celebrating his dogs, including a verse sung from the point of view of his late dog Skeeter. Hayes adapted the track from one intended for an animated children’s series, turning it into a warm, personal hook for the dog-food brand’s campaign.
Why it worked: A celebrity-original song with a surprising dog-POV verse created a clear editorial hook plus embeddable audio asset editors could feature fast.
The lesson: Consider commissioning a short original track that flips perspective mid-song, and pitch it with an easy-to-embed player and download link.
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