Trending PR Campaigns

The best PR campaigns right now, ranked by coverage. Updated daily.
Back

Kwench Traps

PR Campaign
Thursday 27th August, 2026

KFC Canada promoted its new Kwench drinks by turning them into social-media accessories. Influencers known for attention-grabbing “thirst trap” content featured the colourful beverages as part of their personal style, giving a routine menu launch a playful Gen Z culture hook.

Why it worked: It hijacked an always-trending behavior—thirst-trap videos—and reframed the product as a creator prop, guaranteeing native, algorithm-friendly coverage.

The lesson: Consider piggybacking on a popular creator format and supply a photogenic prop or twist that makes their go-to content impossible to ignore.

KFC
9 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
globenewswire.com Come Get It: KFC Canada Launches New Beverage Brand to Kwench Nationwide Thirst Monday 27th July, 2026
adage.com KFC Canada turns thirst traps into ‘Kwench traps’ for new drink menu - Ad Age Thursday 20th August, 2026
adage.com KFC Canada turns thirst traps into ‘Kwench traps’ for new drink menu - Ad Age Thursday 20th August, 2026
bestadsontv.com Best ads: TV, Print, Outdoor, Interactive, Radio Sunday 23rd August, 2026
bestadsontv.com Best ads: TV, Print, Outdoor, Interactive, Radio Sunday 23rd August, 2026
ypulse.com KFC Canada is joining the bevolution. - YPulse Thursday 27th August, 2026
ypulse.com KFC Canada is joining the bevolution. - YPulse Thursday 27th August, 2026
retail-insider.com KFC Expands with New Beverage Brand Kwench Monday 31st August, 2026
qsrweb.com KFC Canada turns Kwench launch into ‘thirst trap’ campaign | QSR Web Monday 21st September, 2026
Want PR opportunities like this for your brand?
Finchling monitors the news, competitor coverage and upcoming events to uncover timely PR angles and campaign ideas tailored to your brand.

FAQs

What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

Where does the data come from?

Finchling is a news monitoring tool that analyses lots of news from across the internet.

Does this track sponsored posts, or is it earned media only?

It's built to only track earned media - we use AI to filter out anything that we think is a sponsored placement.

What does "ranked by coverage" mean?

It's ranked by the volume of coverage that talks positively about the campaign. We count the outlets covering it, then give a boost to campaigns whose coverage is positive, and those with negative coverage drop down. We're not weighting by outlet size or reach.

Why isn't my campaign listed?

If you've launched a PR campaign recently and it's not included in here, and you think it should be - drop us a note and we'll investigate.

What's Finchling?

Finchling is the full product behind this page. It finds PR opportunities tailored to your brand - reactive stories to jump on and proactive campaigns to plan. This page is a taste of what Finchling sees every day. If you want the full picture, have a look.