Trending PR Campaigns
Tofu That Thinks It’s Chicken
La Vie launched teriyaki tofu cubes and tofu nuggets under the playful banner “tofu that thinks it’s chicken”. The range targets familiar chicken occasions, adds collectible flat-pack animal toys to every pack and uses creators to make tofu feel easier and more fun.
Why it worked: Positioning tofu as a direct chicken swap created a clear competitive frame, timely for retailer range updates and flexitarian trends.
The lesson: Consider reframing your product as a plug-in replacement for an entrenched habit, then prove it with a seven‑minute use case.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| thegrocer.co.uk | La Vie launches tofu lines as it looks to tackle chicken | Tuesday 22nd September, 2026 |
| greenqueen.com.hk | 'Natural Protein': La Vie Brings Tofu Range to UK Amid Whole-Food Rush | Wednesday 23rd September, 2026 |
| grocerygazette.co.uk | La Vie expands beyond meat alternatives with new tofu range at Tesco and Ocado - Grocery Gazette - Latest Grocery Industry News | Wednesday 23rd September, 2026 |
| vegan-news.net | “Tofu That Thinks It’s Chicken”: La Vie Launches Two Products at Tesco and Ocado | Wednesday 23rd September, 2026 |
| vegan-news.net | ‘Natural Protein’: La Vie Brings Tofu Range to UK Amid Whole-Food Rush | Wednesday 23rd September, 2026 |