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Pokémon x 100 Thieves by Modernica Chairs
Pokémon, 100 Thieves and Modernica created four handmade fibreglass chairs inspired by Bulbasaur, Charmander, Squirtle and Pikachu. The $725 collectibles bring familiar gaming characters into a refined furniture format, giving the collaboration a clear design hook beyond another apparel drop.
Why it worked: It crossed a massive fandom into high-design by repackaging starter Pokémon on MoMA-linked Modernica shells—novel category jump plus timed drop scarcity.
The lesson: Consider translating a beloved IP into an unexpected premium object with provenance, then anchor it to a tight, date-driven exclusive release.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| 100thieves.com | Pokémon + 100 Thieves by Modernica | Monday 21st September, 2026 |
| 100thieves.com | Pokémon + 100 Thieves by Modernica | Monday 21st September, 2026 |
| complex.com | Pokémon Fans Can Sit Down Together With New 100 Thieves and Modernica Collab | Monday 21st September, 2026 |
| gamerant.com | New $725 Pokemon Release Reveals First Look at Returning OG Starters | Saturday 26th September, 2026 |