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Top 10 Campaign in Automotive · September 2026

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Top 10 Campaign

Automotive · September 2026

The 20-Tonne Seat Foam Test

PR Campaign

Monday 21st September, 2026

Zeekr tested the redesigned seat foam in its 009 minivan by driving over a foam block with nine EVs and a 20-tonne lorry. The deliberately excessive demonstration turned an unglamorous comfort claim into a striking piece of automotive footage designed to earn coverage.

Why it worked: An absurd, visual torture test turned a boring comfort spec into undeniable proof—video of a 20-ton truck compressing foam and it rebounding.

The lesson: Consider staging a cinematic, over-the-top stress test that visually proves a mundane claim in one continuous, easily-embeddable shot.

Zeekr

1 Source:

Coverage over time

How this story spread across the media

Publication	Headline	Date
thedrive.com	Weird Flex, But OK: Car Company Steamrolls Seat Foam With a 20-Ton Truck to Prove It Holds Shape	Monday 21st September, 2026

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