Trending PR Campaigns
YourWalk: Safer Routes for a Hotter City
Monash University’s XYX Lab, CrowdLab and the City of Casey trialled YourWalk, an app that maps more comfortable daytime and safer nighttime walking routes for women and vulnerable people. By linking shade, tree cover, lighting, footpaths and public toilets, the project turned climate adaptation and women’s safety into a practical urban-navigation story.
Why it worked: It fused climate-driven night‑economy data with council lighting/shade maps to produce a usable app journalists could test on real streets.
The lesson: Consider pairing a looming macro shift with municipal datasets to build a simple tool reporters can trial and map in their city.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| theage.com.au | Climate change could push many Melbourne women out of work. This app aims to keep them in it | Monday 21st September, 2026 |