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Top 10 Campaign in Retail · September 2026
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Top 10 Campaign
Retail · September 2026

Heinz Chilli Bite Ketchup

PR Campaign
Monday 21st September, 2026

For Halloween, Heinz launched a limited-edition chilli ketchup designed to add a playful seasonal twist to familiar food. It extended the idea through a nationwide Honest Burgers collaboration, creating a special spooky menu alongside the retail product.

Why it worked: The limited-time Halloween tie-in plus a nationwide restaurant collab created a concrete, time-bound reason to cover and photograph now.

The lesson: Consider pairing a limited-run product drop with a partner’s in-venue experience to give media a deadline, visuals, and consumer proof.

Heinz Honest Burgers
2 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
thegrocer.co.uk Heinz launches Chilli Bite Ketchup for Halloween Monday 21st September, 2026
roastbrief.com.mx En Reino Unido ¿Un ketchup que muerde? Heinz enciende Halloween con el lanzamiento de Chilli Bite Ketchup - Roastbrief Wednesday 30th September, 2026
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Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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