Trending PR Campaigns
Heinz Chilli Bite Ketchup
For Halloween, Heinz launched a limited-edition chilli ketchup designed to add a playful seasonal twist to familiar food. It extended the idea through a nationwide Honest Burgers collaboration, creating a special spooky menu alongside the retail product.
Why it worked: The limited-time Halloween tie-in plus a nationwide restaurant collab created a concrete, time-bound reason to cover and photograph now.
The lesson: Consider pairing a limited-run product drop with a partner’s in-venue experience to give media a deadline, visuals, and consumer proof.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| thegrocer.co.uk | Heinz launches Chilli Bite Ketchup for Halloween | Monday 21st September, 2026 |
| roastbrief.com.mx | En Reino Unido ¿Un ketchup que muerde? Heinz enciende Halloween con el lanzamiento de Chilli Bite Ketchup - Roastbrief | Wednesday 30th September, 2026 |