Trending PR Campaigns
Water Usage at AI Scale
Schneider Electric published a white paper comparing four 100MW AI datacentre cooling designs across Paris and Dallas. Its hook was a striking practical claim: raising coolant temperatures to 45°C could cut water use by at least 50%, giving the wider debate about AI’s environmental impact a concrete comparison.
Why it worked: A quantified counterintuitive mechanism—hotter coolant equals less water—backed by comparative 100MW models across two cities gave journalists hard, timely numbers.
The lesson: Consider modeling two realistic scenarios with one surprising variable shift and publish the quantified trade-offs as a simple, city-specific chart.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| theregister.com | Schneider says hotter coolant can make AI datacenters less thirsty | Monday 21st September, 2026 |