Trending PR Campaigns

The best PR campaigns right now, ranked by coverage. Updated daily.
Back

Water Usage at AI Scale

PR Campaign
Monday 21st September, 2026

Schneider Electric published a white paper comparing four 100MW AI datacentre cooling designs across Paris and Dallas. Its hook was a striking practical claim: raising coolant temperatures to 45°C could cut water use by at least 50%, giving the wider debate about AI’s environmental impact a concrete comparison.

Why it worked: A quantified counterintuitive mechanism—hotter coolant equals less water—backed by comparative 100MW models across two cities gave journalists hard, timely numbers.

The lesson: Consider modeling two realistic scenarios with one surprising variable shift and publish the quantified trade-offs as a simple, city-specific chart.

Schneider Electric
1 Source:

Coverage over time

How this story spread across the media

Publication Headline Date
theregister.com Schneider says hotter coolant can make AI datacenters less thirsty Monday 21st September, 2026
Want PR opportunities like this for your brand?
Finchling monitors the news, competitor coverage and upcoming events to uncover timely PR angles and campaign ideas tailored to your brand.

FAQs

What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

Where does the data come from?

Finchling is a news monitoring tool that analyses lots of news from across the internet.

Does this track sponsored posts, or is it earned media only?

It's built to only track earned media - we use AI to filter out anything that we think is a sponsored placement.

What does "ranked by coverage" mean?

It's ranked by the volume of coverage that talks positively about the campaign. We count the outlets covering it, then give a boost to campaigns whose coverage is positive, and those with negative coverage drop down. We're not weighting by outlet size or reach.

Why isn't my campaign listed?

If you've launched a PR campaign recently and it's not included in here, and you think it should be - drop us a note and we'll investigate.

What's Finchling?

Finchling is the full product behind this page. It finds PR opportunities tailored to your brand - reactive stories to jump on and proactive campaigns to plan. This page is a taste of what Finchling sees every day. If you want the full picture, have a look.