Trending PR Campaigns

The best PR campaigns right now, ranked by coverage. Updated daily.
Back

You Say Run: Electric Callboy 10th Anniversary Remix

PR Campaign
Sunday 20th September, 2026

Toho marked My Hero Academia’s 10th anniversary by pairing composer Yuki Hayashi with German band Electric Callboy to radically rework the beloved “You Say Run” theme. The new track debuted at a London concert before its global release, creating a cross-genre anime-and-metal collaboration for fans to talk about.

Why it worked: It fused a decade-defining fan anthem with a left‑field, cross-border metal act and timed the premiere to a live London debut plus global drop.

The lesson: Consider rebooting a cult-loved track with an unexpected international collaborator and premiere it live days before a synchronized global release.

Toho My Hero Academia
10 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
animenewsnetwork.com Toho Co., Ltd. Goes Plus Ultra With a 10th Anniversary Version of the My Hero Academia Anime's Signature Soundtrack "You Say Run" - Anime News Network Sunday 20th September, 2026
variety.com ‘My Hero Academia’ Reworks ‘You Say Run’ Theme With Electric Callboy for 10th Anniversary Sunday 20th September, 2026
comicbook.com My Hero Academia Celebrates 10th Anniversary With Its Coolest New Release Yet Sunday 20th September, 2026
cbr.com My Hero Academia Officially Returns September 22 With New 10th Anniversary Release Sunday 20th September, 2026
bravewords.com ELECTRIC CALLBOY Reimagine My Hero Academia Anime Classic "You Say Run" With Original Composer YUKI HAYASHI Tuesday 22nd September, 2026
kerrang.com Hear Electric Callboy reimagine My Hero Academia’s You Say Run for… Tuesday 22nd September, 2026
metalanarchy.com Electric Callboy Celebrate 10th Anniversary Of “My Hero Academia” With Reimagined Version Of “You Say Run” Tuesday 22nd September, 2026
metalinjection.net LISTEN: Electric Callboy Release Their Take on 'My Hero Academia' OST Track "You Say Run" - Metal Injection Tuesday 22nd September, 2026
electricbloomwebzine.com Electric Callboy reimagine My Hero Academia track 'You Say Run' for 10th anniversary | Electric Bloom Webzine Tuesday 22nd September, 2026
metalshockfinland.com ELECTRIC CALLBOY Reimagine My Hero Academia’s Iconic ‘You Say Run’ for 10th Anniversary | Metal Shock Finland (World Assault ) Tuesday 29th September, 2026
Want PR opportunities like this for your brand?
Finchling monitors the news, competitor coverage and upcoming events to uncover timely PR angles and campaign ideas tailored to your brand.

FAQs

What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

Where does the data come from?

Finchling is a news monitoring tool that analyses lots of news from across the internet.

Does this track sponsored posts, or is it earned media only?

It's built to only track earned media - we use AI to filter out anything that we think is a sponsored placement.

What does "ranked by coverage" mean?

It's ranked by the volume of coverage that talks positively about the campaign. We count the outlets covering it, then give a boost to campaigns whose coverage is positive, and those with negative coverage drop down. We're not weighting by outlet size or reach.

Why isn't my campaign listed?

If you've launched a PR campaign recently and it's not included in here, and you think it should be - drop us a note and we'll investigate.

What's Finchling?

Finchling is the full product behind this page. It finds PR opportunities tailored to your brand - reactive stories to jump on and proactive campaigns to plan. This page is a taste of what Finchling sees every day. If you want the full picture, have a look.