Trending PR Campaigns
Dérap’pas
The Fondation Antoine Alléno and Skyrock took a road-safety message on tour through six French cities, using a hip-hop competition to challenge young artists to rap about the dangers of speeding, drink-driving and reckless behaviour. The final took place at Paris’s Grand Rex, turning a serious prevention message into a culturally relevant live event.
Why it worked: It flipped rap’s usual glorification of speed into a high-stakes live final at the Grand Rex, anchored by a bereaved family’s credibility.
The lesson: Consider reframing a subculture’s cliché in a public, competitive finale tied to a personal stake and measurable challenge.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| laprovence.com | Opération "Dérap’pas" à Marseille : et si le rap pouvait sauver des vies ? | Wednesday 29th July, 2026 |
| lefigaro.fr | « Le rap peut transmettre de jolis messages » : au Grand Rex, un concours de hip-hop pour sensibiliser sur la sécurité routière | Friday 18th September, 2026 |