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Top 10 Campaign in Finance · September 2026
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Top 10 Campaign
Finance · September 2026

Christmas Giving Insights Report

PR Campaign
Friday 18th September, 2026

goDonate analysed donation behaviour during the 2025 festive period and found Christmas Eve was the busiest day for one-off giving. The report turned routine platform data into a timely fundraising story, with a useful hook around charities keeping campaigns live until the final days before Christmas.

Why it worked: It piggybacked a live calendar moment with proprietary platform data, revealing a counterintuitive spike on Christmas Eve that changes campaign timing.

The lesson: Consider mining your platform logs to pinpoint a surprising daypart spike, then pitch a “don’t switch off yet” timing takeaway tied to the calendar.

goDonate
1 Source:

Coverage over time

How this story spread across the media

Publication Headline Date
civilsociety.co.uk Christmas Eve was biggest festive giving day last year, research finds Friday 18th September, 2026
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Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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