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Christmas Giving Insights Report
goDonate analysed donation behaviour during the 2025 festive period and found Christmas Eve was the busiest day for one-off giving. The report turned routine platform data into a timely fundraising story, with a useful hook around charities keeping campaigns live until the final days before Christmas.
Why it worked: It piggybacked a live calendar moment with proprietary platform data, revealing a counterintuitive spike on Christmas Eve that changes campaign timing.
The lesson: Consider mining your platform logs to pinpoint a surprising daypart spike, then pitch a “don’t switch off yet” timing takeaway tied to the calendar.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| civilsociety.co.uk | Christmas Eve was biggest festive giving day last year, research finds | Friday 18th September, 2026 |