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Gibson Gustavo Cerati ES-335

PR Campaign
Wednesday 16th September, 2026

Gibson created an ultra-limited recreation of Gustavo Cerati’s iconic ES-335, with just 60 instruments available exclusively through Gibson Garage Miami. The scarcity, musician connection and faithful details gave the tribute a strong hook for music and culture coverage.

Why it worked: Ultra-scarcity plus single-location drop tied to a culturally iconic artist created urgency and exclusivity journalists could headline fast.

The lesson: Consider staging a one-day, single-venue release of a micro-run product that authentically recreates a beloved artifact’s exact quirks.

Gibson
15 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
gibson.com Gibson Custom pays homage to Gustavo Cerati with landmark ES-335 tribu Wednesday 16th September, 2026
billboard.com Gibson rinde homenaje a Gustavo Cerati con guitarra limitada ES-335 Friday 18th September, 2026
billboard.com Gibson Honors Gustavo Cerati With Ultra-Limited Guitar Available Exclusively at Gibson Garage Miami Friday 18th September, 2026
fmrockandpop.com Gibson homenajea a Gustavo Cerati con una guitarra que ya es una pieza de colección - FM Rock & Pop 95.9 Friday 18th September, 2026
infobae.com Gibson crea una réplica de la afamada guitarra de Gustavo Cerati, vocalista de Soda Stereo - Infobae Friday 18th September, 2026
eluniversal.com.mx Gibson lanza réplica de la guitarra de Gustavo Cerati que marcó la historia de Soda Stereo | El Universal Friday 18th September, 2026
codigoqro.mx Gibson revive la guitarra de Gustavo Cerati en una edición limitada - ELITE | CódigoQro Friday 18th September, 2026
excelsior.com.mx Gibson homenajea a Gustavo Cerati con una guitarra de edición limitada: precio y dónde comprarla | Excélsior Friday 18th September, 2026
kber.com Only 60 Made: Gibson Unveils Gustavo Cerati Tribute ES-335 | KBER 101 Saturday 19th September, 2026
santafeactual.com Gibson lanza una guitarra en homenaje a Gustavo Cerati Saturday 19th September, 2026
laprensa.hn Gibson rinde tributo a Gustavo Cerati con la ES-335, réplica de su legendaria guitarra Saturday 19th September, 2026
rpp.pe Gibson crea una réplica de la afamada guitarra de Gustavo Cerati, vocalista de Soda Stereo [FOTOS] Saturday 19th September, 2026
rockfm.fm Gibson inmortaliza a Gustavo Cerati con una exclusiva guitarra ES-335 de edición ultralimitada Monday 21st September, 2026
guitarworld.com Gustavo Cerati's legacy honored with ultra-limited Gibson Custom ES-335 | Guitar World Monday 21st September, 2026
diariodecultura.com.ar Gibson honra a Gustavo Cerati con guitarra de edición limitada disponible exclusivamente en Miami – Diario de Cultura Saturday 26th September, 2026
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