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DroneArt Show: Harry Potter

PR Campaign
Saturday 5th September, 2026

Fever, Warner Bros. and Nova Sky Stories created a Harry Potter open-air spectacle using 1,200 synchronised drones to recreate scenes and characters in the sky, accompanied by film dialogue, music, live violin and LED wristbands. The touring experience gives the franchise’s 25th anniversary a visually striking alternative to traditional fireworks.

Why it worked: It hit a built-in fandom with a hard news peg—the 25th anniversary—plus a visual-first drone-tech twist tailor‑made for striking media visuals.

The lesson: Consider tying your announcement to a widely recognized milestone, then stage a photogenic, tech-enabled stunt reporters can easily film and embed.

Fever Warner Bros. Nova Sky Stories
6 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
variety.com 'Harry Potter' Sets Live Drone Shows Timed to 25th Anniversary Tuesday 21st April, 2026
torontoguardian.com Harry Potter takes to the Toronto sky in new 1,200-drone spectacle this September Wednesday 12th August, 2026
nowtoronto.com A Harry Potter drone show is coming to Toronto | NOW Toronto Thursday 13th August, 2026
toronto.com First-of-its-kind DroneArt Show: Harry Potter in Toronto Friday 14th August, 2026
explorestlouis.com DroneArt Show: Harry Potter - St Louis Events Saturday 5th September, 2026
theglobeandmail.com Harry Potter drone show will bring a magical open-air spectacle to Canadian cities starting this week - The Globe and Mail Thursday 17th September, 2026
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