Trending PR Campaigns
DroneArt Show: Harry Potter
Fever, Warner Bros. and Nova Sky Stories created a Harry Potter open-air spectacle using 1,200 synchronised drones to recreate scenes and characters in the sky, accompanied by film dialogue, music, live violin and LED wristbands. The touring experience gives the franchise’s 25th anniversary a visually striking alternative to traditional fireworks.
Why it worked: It hit a built-in fandom with a hard news peg—the 25th anniversary—plus a visual-first drone-tech twist tailor‑made for striking media visuals.
The lesson: Consider tying your announcement to a widely recognized milestone, then stage a photogenic, tech-enabled stunt reporters can easily film and embed.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| variety.com | 'Harry Potter' Sets Live Drone Shows Timed to 25th Anniversary | Tuesday 21st April, 2026 |
| torontoguardian.com | Harry Potter takes to the Toronto sky in new 1,200-drone spectacle this September | Wednesday 12th August, 2026 |
| nowtoronto.com | A Harry Potter drone show is coming to Toronto | NOW Toronto | Thursday 13th August, 2026 |
| toronto.com | First-of-its-kind DroneArt Show: Harry Potter in Toronto | Friday 14th August, 2026 |
| explorestlouis.com | DroneArt Show: Harry Potter - St Louis Events | Saturday 5th September, 2026 |
| theglobeandmail.com | Harry Potter drone show will bring a magical open-air spectacle to Canadian cities starting this week - The Globe and Mail | Thursday 17th September, 2026 |