Trending PR Campaigns
PC Health Drone Questions
PC Health created a Blade Runner-inspired drone activation in Toronto, prompting residents to question what the drones were doing overhead. The unexpected public presence turned a technology-led health idea into a conversation-generating stunt.
Why it worked: It hijacked public space at 11 p.m. with a 1,000-drone Q&A and scannable QR, triggering safety, legality, and nuisance controversy journalists love.
The lesson: Consider staging a brief, fully-permitted public interruption that poses relatable questions plus a QR, expecting polarized reactions to propel coverage.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| cbc.ca | Drone-powered ad for PC Health chatbot slammed as 'dystopian' by some residents | CBC News | Friday 11th September, 2026 |
| strategyonline.ca | Torontonians have questions of their own for PC Health drones » Strategy | — |